Why are stores, restaurants, and farms stressing humane animal conditions? Because doing so will get them more business and a little bit more per unit product. In an industry with miniscule profit margins, customer loyalty and quality bonuses make the difference between making it and making good. In a hard year, they might mean the difference between bankruptcy and paying your creditors.
Yes, I'm sure some of these producers (especially) and executives are doing it to feel good about themselves and their product (I mean animals, whoops!). Good feelings don't pay the mortgage and warm hearts don't heat the offices. Call me a cynic, but they're in it for the money.
Not that that's a bad thing. It allows consumers the choice to be warm and fuzzy about their animal products. I like that. If the results are good, who are we to complain about the motive? (Until, that is, it stops being profitable to be humane . . . good thing the effects of cortisol force a baseline.)
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